Sarojini Nagar market has transformed into a shopping haven, especially for women of the GenZ era, offering a dazzling array of branded items all under Rs 200 – many even for under Rs 100! From stunning party outfits to quirky beachwear, this market is the ultimate stop for middle-class fashionistas who want to make a statement. With thousands of visitors strolling through daily, it’s one of the most popular shopping spots in India.
When Karan Johar released the song ‘Saturday Saturday’ with lyrics ‘Sarojini ke kapde pehen ke jaati madam disco,’ girls from all over the nation got the message to plan their Delhi trip accordingly and bring huge bags to take it all with them. The streets of ‘SN’ are filled with fashion influencers bargaining their way out and stealing away some of the best deals from the street vendors. From H&M to Zara dupes, the market also has some of the best selections from Burberry, Gucci, and Balenciaga copies making the GenZ go crazy for the meager labels which later on are styled with high class and poise.
(Image Credits: Pinterest)
Going back in time
Because of the reasonable deals, the market is finally getting its due. The shopping hub has a long history that goes back to the early partition days. The area took its shape after Independence when shops and houses were allocated to refugees from Pakistan and the area was earlier known as Vijay Nagar. It swiftly became a basic community shopping hub with government quarters allotted in the area.
Why is walking on the ramp called a ‘Catwalk’?
Around the late 80s and early 90s, with the start of globalisation, the area became a hub for export surplus deals with high-quality goods at reasonable prices. From stock clearance goods to branded donations it instantly became a shopping spot and quickly attracted fashion enthusiasts. Even reputed fashion designers entered the streets and soon earned their reputations. However, after Miss Universe 1994 winner and Bollywood actress Sushmita Sen opened up about purchasing the material of her winning gown from these very streets, Indian women decided to raid this market in Delhi to the T.
(Image Credits: Pinterest)
Bollywood has also played a significant role in putting this market on the map. Outfits worn by stars like Sonam Kapoor in ‘Aisha’ and Sobhita Dhulipala in ‘Made In Heaven’ came straight from Sarojini Nagar, showcasing its stylish offerings on the big screen. Today, driven by the power of social media, the market is flourishing as influencers hustle to re-sell finds and showcase their killer bargaining skills. This newfound visibility has earned the market a solid reputation in the fashion world in no time.
Here’s a glimpse of what’s trending in winter wear in Sarojini Nagar
With top influencers like Komal Panday, Kusha Kapila, and Kritika Khurana starting their careers here, Sarojini Nagar has evolved beyond just a marketplace; it’s become a legitimate fashion brand all on its own.
